Why Queensland

Why Queensland

  • Capital city: Brisbane
  • Queensland time zone: GMT +10:00
  • Climate
    • Summer: 20 to 35°C
    • Winter: 9 to 25°C
  • Population: 4.8 million
  • Major industries: Tourism, Agribusiness, Mining, Energy, Property and Construction.

Queensland’s business environment is cost competitive, collaborative and offers many advantages including:

  • a great time zone for global businesses – within two hours of the Asian market and the close of business in the Americas and the opening of Europe’s trading day
  • cost advantages – lowest payroll tax in Australia, competitive cost of living compared to other states
  • access to talent from our world renowned universities as well as world-class research facilities (international students represent a growing percentage of our university students)
  • a supportive government that works with business, industry and the community
  • strong intellectual property rights regulations
  • an enviable lifestyle – multicultural, friendly, safe, secure communities and a sub-tropical climate averaging 300 days of sunshine a year.

Most importantly to growing your startup in Queensland is our connected, collaborative and fast-growing entrepreneurial community. We have startup hubs based all around Queensland which all leverage of specific industry strengths. Find out which region would best suit your business below…

  • A sophisticated international modern economy, cultural diversity, and world-class industry capabilities support Brisbane’s growing reputation as a global investment destination – Australia’s New World City. Key growth industries in Brisbane are business services, construction, education, finance, government, health, manufacturing, mining, retail, and transport.

    Brisbane is the centre of entrepreneurial activity in Queensland with world leading incubators and accelerators, access to talent and specialised co-working spaces including apps and mobile, creative services and B2B.

    Brisbane is also home to the newly opened Startup Precinct, in the newly renovated historic TC Beirne building in Fortitude Valley. The Startup Precinct is home to entrepreneurs, investors, private industry and government agencies to encourage collaboration as well as co-working space, meeting and event space and the new Office of the Queensland Chief Entrepreneur.


    Key regional strengths include:

    • Clean technologies
    • Digital industries
    • Food and beverage
    • Infrastructure, property and construction
    • Innovative manufacturing
    • Life sciences
    • Logistics and distribution
    • Mining technology and services


  • The Central Queensland region has industry strengths in coal mining and ligugas, vocational and tertiary education, strong primary production, tourism, manufacturing, retail, health and community services.

    Rockhampton is often referred to as the beef capital of Australia, with a large export market and is the headquarters of the Central Queensland University (CQU), resulting in strong STEM talent flow into the region.

    Mackay is widely recognised as the Sugar Capital of Australia, producing a third of all sugar in Australia. Mackay is also the gateway to the Bowen Basin coal mining reserves of Central Queensland, producing 50% of the state’s coal. It is the single largest coal reserve in Australia, with 34 operational coal mines extracting more than 100 million tonnes annually.  Gladstone is one of Australia’s main industrial cities, with major process industries as well as home our largest coal and three large LNG export ports.

    Central Queensland has an emerging startup ecosystem, with collaborative support from the regional universities, local government, business chambers and industry groups. 


    Key regional strengths:

    • Agribusiness (beef, cotton, horticulture)
    • Coal mining and CSG/LNG export ports
    • Advanced Manufacturing
  • The Gold Coast is strategically located on the east coast of Australia, less than an hour drive south from Brisbane.

    The Gold Coast is one of Australia’s favourite holiday destinations.  Each year the city welcomes close to 12 million visitors from intrastate, interstate and international markets. With three universities based on the Gold Coast, Griffith, Bond and Southern Cross, the Gold Coast has an abundant of tech and specialised talent. Gold Coast is also home to the Gold Coast Health and Knowledge Precinct, a 200-hectare health and innovation hub.

    The international spotlight will be on the Gold Coast in April 2018, when the city hosts one of the largest multi-sport events in the world – the Commonwealth Games.

    Beautiful weather and surroundings make for an enjoyable place to build your organisation, surrounded by like-minded individuals with connections across and beyond Australia.


    Key regional strengths include:

    • Health and medical
    • Digital industries
    • Tourism
    • International Education
    • Sport
    • Marine
    • Film
  • Ipswich is the fastest growing local government area in Queensland, situated in the South-Easter corner of the state. Ipswich’s close proximity to Brisbane, the Gold Coast and Sunshine Coast means it’s an ideal location to live and be part of the famous Queensland lifestyle. The city has been recognised as a Top 7 Worldwide Intelligent Community by the Intelligent Community Forum in 2015 and 2017 and a Smart 21 Worldwide Intelligent Community in 2011, 2012, 2015 and 2016. Proactive support from the Ipswich City Council represents a bold move to drive regional economic development and employment through innovation, entrepreneurship and digital leadership.

    Well connected to Brisbane and the surrounding regions via a freeway, Ipswich has a well-established economy, world-class education institutions, an emerging startup ecosystem and strong and collaborative partnerships between the public and private sector. 


    Key regional strengths include:

    • Defence (home to the Royal Australian Air Force Amberley base)
    • Advanced Manufacturing
    • Digital/Smart Cities (IoT)
    • Social Enterprise
    • Biofutures
    • Food and agribusiness
    • Transport and logistics
    • Health
    • Education
    • Social enterprise
  • North Queensland covers an enormous geographic and economically-diverse area. Home to the Great Barrier Reef, North Queensland is renowned nationally and internationally as a premier tourism/ecotourism destination.

    North Queensland is also the headquarters of James Cook University (JCU) in Townsville, with an expanding satellite campus in Cairns. JCU is the second oldest university in Queensland and recognised in the top 4% of universities worldwide, with specialty research in areas such as marine sciences, biodiversity, tropical ecology and environments, climate change, tourism, agriculture and tropical medicine. JCU also home to the Australian Institute of Tropical Health and Medicine.

    There is also a large Australian Defence Force and Royal Australian Air Force presence in North Queensland.

    The natural wonders of the region plus the proximity to Asia, coupled with modern broadband technology and a welcoming and supportive startup community makes North Queensland a great choice to spend time building your global startup.


    Key regional strengths include:

    • Tourism
    • Agriculture
    • Marine
    • Aviation
    • Education
    • Construction
    • Mining and minerals processing
    • Tropical science and expertise
    • Defence
    • Renewable energy


  • The Sunshine Coast, about 100km north of Brisbane, is a diverse subtropical region with beautiful beaches, lush hinterland, and scenic mountains.

    The Sunshine Coast offers a highly skilled and educated workforce, a focus on innovation, an increasingly diverse economy and well-planned areas for business growth and innovation.

    The Sunshine Coast has the largest percentage of entrepreneurs compared to any other city of its size in Australia. The Sunshine Coast is a full-fledged startup ecosystem, with collaboration between secondary schools, vocational education, the University of the Sunshine Coast, and entrepreneurs to make sure the talent pipeline continues to support startups locally.


    Key regional strengths include

    • Aviation hub
    • Clean technology
    • Creative Industries
    • Digital industries
    • Education
    • Food, health and well-being
    • Sport
    • Tourism
    • Smart cities (IOT)


  • As Queensland’s largest inland city, Toowoomba is the hub of the fertile Darling Downs region that has resulted in a city with extensive manufacturing, education, health, retail and professional services. South West Queensland and the Darling Downs produces around a third of Queensland’s agricultural output and is a major area for cotton and beef.

    Toowoomba offers easy access to Brisbane and the Gold and Sunshine Coasts. The recent opening of the Brisbane West Wellcamp Airport is the first major greenfield public airport development in Australia since Melbourne Airport opened in 1970, which provides direct links to Asia.

    Toowoomba also has the added benefit of having the headquarters of the University of Southern Queensland which is recognised for its research in agriculture, engineering, climate science, regional development, digital literacy and education.

    There is a definite culture in the Toowoomba community of people wanting to support startup businesses, a spirit of entrepreneurship is evident in the region, particularly when it comes to the long term. Young people locally are ‘willing to give it a go’ and are well supported by a proactive Chamber of Commerce and the Toowoomba Surat Basin Enterprise organisation.


    Key regional strengths include:

    • Food and agriculture
    • Property and Construction
    • Livestock
    • Education
    • Mining/LNG/CSG